Brand creation of \u2018Factoryheads\u2019, a lifestyle brand focussed on Moto culture. I developed and executed the branding to cover touch points such as clothing, interiors and events. The biking community has many demographics and niches. I decided to not go too heavy on the \u2018Hells Angels\u2019and skull imagery. Instead I wanted the direction to be on community and the everything that is encapsulated from being a part of the subculture.<\/p>\n","protected":false},"excerpt":{"rendered":"
Brand creation of \u2018Factoryheads\u2019, a lifestyle brand focussed on Moto culture. I developed and executed the branding to cover touch points such as clothing, interiors and events. The biking community has many demographics and niches. I decided to not go too heavy on the \u2018Hells Angels\u2019and skull imagery. Instead I wanted the direction to be […]<\/p>\n","protected":false},"template":"","industry":[5],"service":[25,13,14,26,20],"class_list":["post-40","project","type-project","status-publish","hentry","industry-fashion-beauty","service-art-direction","service-brand-identity","service-campaigns","service-creative-direction","service-product-design"],"_links":{"self":[{"href":"https:\/\/mbutcher.co.uk\/index.php?rest_route=\/wp\/v2\/project\/40","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mbutcher.co.uk\/index.php?rest_route=\/wp\/v2\/project"}],"about":[{"href":"https:\/\/mbutcher.co.uk\/index.php?rest_route=\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/mbutcher.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=40"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/mbutcher.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Findustry&post=40"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/mbutcher.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fservice&post=40"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}