A new visual identity for the fashion brand Lately. \u00a0We positioned Lately \u00a0as a \u201cfashion brand with a conscience\u201d with the aim of giving back to a nominated charity through donations from product sales. The visual identity and TOV was anchored around the concept of Lately being a \u201cRebel with a Cause\u201d and “taking a stand not a pose.” \u00a0The creative inspiration was taken from activism, rebellion and old punk zines.<\/p>\n","protected":false},"excerpt":{"rendered":"
A new visual identity for the fashion brand Lately. \u00a0We positioned Lately \u00a0as a \u201cfashion brand with a conscience\u201d with the aim of giving back to a nominated charity through donations from product sales. The visual identity and TOV was anchored around the concept of Lately being a \u201cRebel with a Cause\u201d and “taking a […]<\/p>\n","protected":false},"template":"","industry":[5],"service":[13,16],"class_list":["post-38","project","type-project","status-publish","hentry","industry-fashion-beauty","service-brand-identity","service-editorial-design"],"_links":{"self":[{"href":"https:\/\/mbutcher.co.uk\/index.php?rest_route=\/wp\/v2\/project\/38","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mbutcher.co.uk\/index.php?rest_route=\/wp\/v2\/project"}],"about":[{"href":"https:\/\/mbutcher.co.uk\/index.php?rest_route=\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/mbutcher.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=38"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/mbutcher.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Findustry&post=38"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/mbutcher.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fservice&post=38"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}