Brand creation of ‘Factoryheads’, a lifestyle brand focussed on Moto culture. I developed and executed the branding to cover touch points such as clothing, interiors and events. The biking community has many demographics and niches. I decided to not go too heavy on the ‘Hells Angels’and skull imagery. Instead I wanted the direction to be on community and the everything that is encapsulated from being a part of the subculture.