A rebel with a cause.

Services
Visual identity
Creative & Art Direction
Tone of Voice & Copywriting  

Lately are a fashion brand with a conscience. They focus on giving back to various charitable causes through the sale of their apparel. I worked with Lately to find their tone of voice and help shape the creative direction by positioning the visual identity on the idea of being 'A Rebel with a Cause.'

The creative direction takes inspiration from activism, the punk era and challenging people to 'take a stand, not a pose.'

The new identity was rolled out across varous channels such as print, digital and social.

lately-billboard-paste
coming-soon-bg
2.1-AMERICANA
lately-wear-sleeve
6.1-REBEL-CAUSE-Opt-2
7.1-WORLD-PROBLEMS
chering
10.1-Lately-High
10.4-Lately-High_

Selected Works

GallarusVisual Identity

LatelyVisual Identity

FactoryheadsVisual Identity