For a life more twisted.
Creative & Art Direction
Tone of Voice
A lifestyle brand positioned within the motorcycle industry. Factoryheads taps into the devotion of being a biker. Not only the thrill of the ride, but the camaraderie found between bikers and the hours spent restoring, cleaning and preparing these machines.
There isn't a single typical biker. Consumers own and ride bikes based on their tastes and perceptions. The visual identity needed to appeal to the 'Superbiker' as well as the 'Classic Rider'. We bound all of these personas together by focussing on the emotions found by being a bike enthusiast.
The visual identity was executed across print, digital, apparel design and also interior spaces such as the Factoryheads Cafe.
MB Design Studio 2022