For a life more twisted.

Services
Visual identity
Creative & Art Direction
Tone of Voice
Apparel Design 
Space Activation

A lifestyle brand positioned within the motorcycle industry. Factoryheads taps into the devotion of being a biker. Not only the thrill of the ride, but the camaraderie found between bikers and the hours spent restoring, cleaning and preparing these machines.

There isn't a single typical biker. Consumers own and ride bikes based on their tastes and perceptions. The visual identity needed to appeal to the 'Superbiker' as well as the 'Classic Rider'. We bound all of these personas together by focussing on the emotions found by being a bike enthusiast.

The visual identity was executed across print, digital, apparel design and also interior spaces such as the Factoryheads Cafe.

fac-heads-clothes
fh-logo-straight
fac-heads-helmet
fac-heads-si-bike
fac-heads-cafe
fac-heads-cap
sheene-black-tee-1000px
camo-orange-cap-1000px-2
helmet-tee-black-lifestyle-1
fac-heads-poster-1

Selected Works

GallarusVisual Identity

LatelyVisual Identity

FactoryheadsVisual Identity

MB Design Studio 2022